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Strategies for Small Business Survival in the Era of Covid-19

The ongoing novel coronavirus pandemic has brought the whole world to a standstill. Last year, all sectors worldwide were forced to shut down to curb the spread of the virus. The pandemic took a toll on all industries with severe challenges. Be it healthcare, education, or business; every sector immediately faced the adverse effect of the COVID-19 pandemic.

The crisis hit small businesses severely and left them on the brink of collapse. The restrictions of in-person trades and disruptions of financial projections left a devastating and lasting impact on small businesses.

2020 was indeed a challenging year for businesses regardless of their sizes. However, it also added new strategies for small businesses to survive the pandemic-driven turbulent tides. It might seem challenging and complex to lay the plan during the ongoing disruptions of COVID-19. However, keeping high hopes and spirits of determination is the key to keep your business going.

Devising new strategies is crucial to dodge the challenges and still push the business ahead. At first, most business owners thought of the pandemic as a once-in-a-lifetime calamity that will be over within weeks. With that said, let’s discuss different strategies for small business survival in the era of COVID-19.


As the world sees no sight to the end of the pandemic for some time, the business sector is tapping into available resources to survive. For instance, Government and local authorities came forward to assist the businesses in need of funding to survive the pandemic. Moreover, small businesses also realize the importance of transforming the business digitally rather than waiting for normalcy. Small business owners make the hard choices by considering the government-funded forgivable loans to pay their employees without putting a final nail in the coffin.

Moreover, surviving in the current digitally advanced world with new strategies to boost performance is not easy. Small business owners are also considering earning professional education to upskill their careers and achieve long-term business goals. Those who couldn’t continue their education can easily expand their career by continuing their education goals. Aspirants can easily pursue AACSB accredited online MBA programs no GMAT within the comfort of their homes. In short, small business owners can tap into the educational and funding resources to survive the global pandemic without falling out of the market.


2020 was prominent for the digital transformation all over the globe. As the pandemic continues to disrupt the financial projections, the small businesses had to transform digitally. The traditional brick-and-mortar businesses had a more advanced digital landscape to cover. However, it is adding more challenges for businesses to promote and achieve sales for products or services.

Only those who have quickly adopted the digital transformation have made it to 2021. Meanwhile, the latest digital strategies like digital marketing are also a crucial part of success in today’s challenging landscape. Moreover, small businesses can also utilize social media as a part of their marketing strategy in 2021 and beyond. The main reason behind it is that the traditional door-to-door sales tactics are officially long gone and never work. Consumer behavior is also changing with the ongoing pandemic. It means the business owners must utilize the sources that have the potential to spread the word. For that instance, social media is the perfect choice to go for. This platform enables a whole new marketplace to target and engage with the customers.


Financial complexities are the fear of most business owners. Meanwhile, 2020 brought financial challenges for all small businesses. As the pandemic brought an economic downturn, small business owners must ensure agility with the finance. Today, business owners must understand both sides of the economic crisis. Many consumer groups are also facing the problems of engaging with the customers and ever-increasing taxes and prices. For that instance, having a strong financial path for your business can assist your customers and your business.

For instance, you can start accepting installment plans for your customers. This way, you can build strong relationships with your customers and retain them for the long run. Moreover, engaging your existing customers with content that delivers value and care will boost the business performance. Also, find banks that are giving more preference to small businesses. The key is to keep your employees on the payroll with agile financial decisions and management.


Apart from connecting with the customer group, meeting employees’ needs is also essential to survival in the era of COVID-19. Employees are the lifeblood of your business, and its success depends on them. The pandemic is forcing the business sector to reduce the number of employees to survive the pandemic.


The ongoing pandemic is indeed a challenge for every business around the globe. However, that is not the end of everything. Learning to prioritize is the key to survive the volatile economic crisis. As a business owner, you should present yourself as the market leader and take head-on with challenges. These strategies can add many business opportunities as well as ensure a higher position in the market.

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