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SEO Trends and Innovations to Watch in 2023

“No one is born an SEO expert; You have to walk the same journey as everyone else to get experience. The only ‘shortcut’ is to learn from people who have already done it,” said Nathan Gotch, author of The SEO Entrepreneur, in a Tweet. 

These days, SEO and digital marketing have become invaluable tools to enhance your business’s social media presence and client base. In 2022, 82% of all professionals reported that they saw a positive impact on their companies when they incorporated industry-relevant SEO. It’s now more crucial than ever to understand SEO and use existing trends to your business’s benefit.

1. AI and Machine Learning

First, we have AI and machine learning, which are infiltrating the SEO industry. With the advent of AI tools, AI-powered SEO is becoming fairly common. Tools like ChatGPT can even generate Search-optimized titles and find you the right keywords to use. However, AI tools have also resulted in more ‘fluff’ content on the internet. In other words, content has become less meaningful and is essentially meant to attract a client base instead. 

While using AI tools to enhance your content’s SEO and Google rankings is a good idea, make sure you don’t get carried away and get these tools to write all your content. Keep updated on any new AI and automation tools that can aid your business’s SEO journey.

2. Local SEO 

Local SEO is essential for businesses with a more extensive, untapped local customer base. While it may seem like local SEO is becoming obsolete due to digitization, it’s quite the opposite. Searching for a service you need with your smartphone has gone up 250% already, just as we entered the COVID-19 pandemic in 2020. 

Local SEO ranks your business based on location settings, so you must optimize your Google My Business (GMB) profile as much as possible to make it visible to your audience. This is why working with Calgary local SEO services or similar services wherever you’re located is a great investment for your business. Keep your GMB information as up-to-date as possible, fetch for reviews, and ask any clients to leave you reviews, comments, and queries on Yelp and Google in order to rank better.

3. Video SEO 

As video content is becoming more common, so is SEO for videos. Video metadata, keywords, and description should be well-optimized. In addition, video quality, informativeness, length, and shareability also make a difference in SEO rankings, especially on Google. 62% of all the videos you see on your YouTube search’s first page are HD videos, with an average length of 14 minutes and 50 seconds. Keep yourself updated on the kind of videos that are doing well for SEO, as the algorithms might change with a shift in how people respond to certain types of video content. 


With online content becoming as popular as it is today, the SEO landscape is changing worldwide. You must align your SEO strategy with the latest trends and innovations in SEO. Remember that SEO is a dynamic industry, with room for evolution in search engines functioning constantly.

If you want to make the most of it, watch AI revolutions, video SEO trends, and local SEO. Not only will SEO do wonders for your business, but it will also enhance your user experience and client satisfaction in the long run. 

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