How to Do a Website Audit to Improve SEO and Conversions

Are you spending enough money on your website, but you still can’t see the traffic you want? Do you feel your competitors have a better ranking but poor UX and lower authority on their websites? If so, then you should consider an SEO audit. For a comprehensive SEO analysis and tailored strategies to improve your website’s visibility and rankings, consider consulting an experienced SEO Agency in Edinburgh. Their expertise can help you identify and address the factors affecting your website’s performance, ultimately driving more traffic and increasing your online success.

An SEO audit will help you improve your website’s ranking on search engines. This will attract more traffic, increasing revenues and leads. But how do you do an SEO audit? If you’re unsure where to start, below is a guide to help you.

What Is an SEO Audit?

An SEO audit assesses a website to determine its ability to appear on search engine result pages (SERPs). The audit grades your site based on numerous factors to determine if it’s better than other sites. Especially when it comes to something really specific like plastic surgery SEO or any other SEO technique in various industries.

Completing a website SEO audit of your site means checking different factors and pinpointing issues that need to be solved. Once you solve any problems you find, you will boost the site’s performance on SERPs. The primary purpose of an SEO audit is to check how Google-able your website is.

If you’re unsure how to do an SEO audit, follow below steps:

Use an SEO Audit Tool

Before starting your audit, you should find an audit tool that will help you analyze your website’s performance. The good news is there are thousands of website SEO audit software tools in the market today. Unfortunately, it can be overwhelming to choose the right one.

When looking for the right tool, ensure you find one that helps you compare your content’s keywords effort with other sites in your niche, track your progress over time, and give you a report about the performance of your keywords online. Additionally, it’s advisable to go for software that helps you track at least 250 keywords and a higher monthly volume.

Once you find the right software, run your website’s URL through it to understand how the site is performing. The tool will also pinpoint mistakes that drag your site behind and provide specific recommendations to remedy them.

One of the best SEO audit tools in the market is the Hoth. This software will help you know whether your site is optimized for SERPs or not. Click to learn more about the Hoth and how it can help your site improve.

Pinpoint Any Technical Errors

After passing your website’s URL through the SEO audit software, it’s time to check for technical mistakes. These errors could be related to your site’s security, mobile version, SEO content, and site’s performance on SERPs.

How your site is structured and set up will have a direct impact on its performance. During the audit, check whether the website is responsive both on mobile devices and desktop. Today, more people are using their mobile devices to access websites online.

Over half of all site views in 2021 are from mobile devices. For this reason, you must optimize your site for mobile users to improve your ranking.

The technical errors you find after the audit will impact your customers’ experience and reduce your rating. Therefore, it’s essential to solve any technical errors you find immediately to boost your website’s performance.

Pinpoint SEO Issues

After checking for technical errors, it’s time to identify search engine optimization-related problems. SEO optimization is essential if you want to attract and retain visitors to your site. When auditing your website, you should consider how your content is influencing your visitors.

Does the content solve their problems? Does it help make their work easier when looking for information on a specific topic in your niche? Do you have high-quality content on your site?

When looking for SEO-related problems during the audit, look at your content from your visitor’s perspective. Read your articles, watch the videos on your site, and determine if they answer these questions: did the information satisfy me? Were my questions answered?

After reading the article, do you know what to do next? Do you have all the resources necessary to help you take these next steps? Assessing your SEO content for any issues is a great way to ensure your visitors are satisfied when they land on your site.

Assess Your Site’s Conversion Rate

Optimizing your site’s SEO for your visitors is a great way to boost traffic and increase visitors. However, you should consider what happens after a user visits your website. SEO optimization doesn’t end after a user is on your site.

What they do, the pages they visit, and the steps they take throughout their stay on your site are just as important. The visitors’ actions once they land on your page are what counts. This is where conversion comes in. 

You need to check your marketing efforts, call-to-action (CTA), and the landing pages. These are the major players in your site’s performance and conversion rates. Because without these being optimal, it would be hard to improve your online visits by ranking on Google well.

Not only will your marketing efforts and CTAs help you capture and retain your target audiences’ attention, but they also help you collect the visitor’s information and follow up on them. Check your site’s conversion rates and pinpoint conversion opportunities for users in the different stages during the sales funnel.

Check whether you’re effectively using your call to action. A major mistake that most marketers make is using the same CTA at the end of every page. Try spicing things up and using different but subtle call-to-action phrases to avoid coming off as too promotional.

Check the Website’s Design

When conducting an SEO page audit, a major factor to consider is the site’s design and its impact on user experience (UX). How well is your site’s design working for your visitors?

To check what users are doing on your website, consider using a heatmap. Some SEO site audit tools come with heatmaps to help you analyze your customers’ journey and see which design elements attract more customers. They also help you know what your customers are doing on your site and which content is most liked.

Thanks to this in-depth analysis, you will know how your site’s overall design impacts your visitors and their experience.

Ready to Conduct an SEO Audit?

Now that you know how to conduct an SEO audit and what to look for, it’s time to streamline your website and get the traffic you want. An audit will help you perform competitive analysis, identify any issues on your site, and devise the right solutions to these issues. This ensures optimization of your website’s performance on SERPs while also boosting your conversion rate.

Did you find this article informative? Check out other posts on our website for more SEO marketing tips.