Why Mylar Bags Dominate Cannabis Packaging
Cannabis packaging has two critically important requirements: It must protect the product’s freshness and secure it. Freshness and security are critically important for ensuring quality throughout the product’s lifecycle. You can’t just place it in a baggie and call it packaged.
Cannabis has a generally lengthy shelf life, but it is perishable and does degrade over time. Common sense and professionalism require more sensible and effective ways of packaging cannabis. So do respective state laws. Thus far, mylar bags have proven to be the most-accepted solution for cannabis packaging.
Mylar Bags Are the Current Standard
The rapid growth of legalized cannabis for medicinal and recreational purposes is likely to continue for at least several more years. Establishing standardized and effective packaging methods is important for the growing cannabis industry. Thus far, cannabis mylar bags have helped to create an industry standard for packaging. They can hold a lot of products, contain the smell, and have secure closures that help keep children from opening them.
A mylar bag is made from thin layers of aluminum and plastic that make it flexible, durable, and reusable. They often have a locking zipper that can thwart access by small children while making it possible to open and close the bags. The early bags were uniform in appearance and indistinguishable from one another. That’s no longer the case.
Mylar Bags and Custom Packaging
The usage of mylar bags has endured for cannabis packaging partly due to its adaptability. The bags initially replaced jars, which were the first commonly used type of cannabis packaging. Then the types of bags changed to ones with stickers to label their contents followed by bags whose labels are directly printed on them. The printed information helps promote cannabis products and instruct consumers in their proper use.
Now, die-cut mylar bags are enabling the unique and eye-catching packaging of cannabis. The bags can be unique in shape and color with a variety of possibilities for labeling custom mylar bags to promote the products that they contain and the brands that produced them. Colors, font variations, and images help to create more attractive and eye-catching cannabis packaging that also is affordable.
Branding Element of Cannabis Packaging
Branding is an ever-important part of any type of marketing. When the industry is growing, there’s a great opportunity to grow a cannabis brand along with it. The more positive the brand image is in consumers’ minds, the more likely that the brand will succeed and grow along with the nation’s cannabis market which likely has not finished its coast-to-coast expansion.
An effective cannabis branding strategy includes packaging and its potential for influencing brand image. A general rule in marketing is that companies and individuals don’t own the brand, but the brand is what exists in the minds of consumers. The business name and the goods or services produced are what businesses own. The brand image is what the consumers own and greatly depends on their respective opinions of a particular brand. Businesses can only hope to positively influence that brand image.
Packaging Influences Brand Image
A consumer might not be aware of a brand especially so in the cannabis industry where traditional advertising is not available. The first place most consumers encounter various cannabis brands is while they are in dispensaries. Their first encounter with most brands will be from looking through a bud menu, seeing it displayed in a case, or from the recommendation of a friend or a budtender at a dispensary.
That first exposure to a brand is the time to develop a positive brand image in the minds of respective consumers. The look, shape, and effectiveness of the packaging can help to cultivate a positive brand image. You can seal the deal with a great product that makes them want to come back for more. Custom mylar bags are a great asset for cultivating that brand image.
