What Are the Different Types of Digital Marketing?

In 2017, spend on digital marketing grew 44% in the United States and Britain. Crazier yet, spend globally was approaching $100 billion in 2018.

What types of digital marketing, including SEO agency, are we spending all this money on? What digital marketing avenues do you have to implement yesterday, and which may be beneficial further in the future?

Here are three types of digital marketing you should use or consider for your business.

1. Content Marketing

Content marketing defines any and all content you create for potential customers that provides value. Blogs are often a solid way to do so. It is also common for companies to work with an influencer to promote their products. Influencers or SEO conference speakers are people who have a large social media following and are considered an authority in their niche. If you partner with an influencer, then they can help you reach a broader audience and drive more traffic to your website.

Are you launching a new product or service? What solution does this product or service provide? Your potential customer is more likely to search for a solution to their problem than the name of your product.

By creating a website page or blog entry dedicated to solving that problem for them, you create an entrance to your sales funnel.

Content marketing is essential as 70% of consumers would prefer learning about products through content. They prefer this over traditional advertising, which provides less value on the onset.

2. Email Marketing

Email marketing is one of the most affordable avenues to reach your past customers.

Emails are personal and provide the opportunity to be personalized and tailored. When emailing potential new customers who have given you their information via a lead form or page, consider sending them to a valuable blog post.

When emailing previous purchasers, you can remind them of your best-selling product. They will also be receptive to new product offerings if they have purchased within your niche before.

3. Paid Advertising Types of Digital Marketing

We’ve all seen them: ads when scrolling on Facebook or ads at the top of a search engine results page. These are called paid ads and can be a confusing avenue of digital marketing for beginners.

Paid ads are split into two categories. These include pay-per-click and paid social. Pay-per-click (PPC) are ads that are served on a search engine results page. The most frequently used engines with ads are Google and Bing. If you’re in South Korea then Naver PPC is what you’re looking for. Similar to Yandex in Russia.

Paid social ads include ads that appear on Facebook, Pinterest, Instagram, and more.

4. Paid Advertising Can Require an Expert

In both PPC and paid social models, you create ad campaigns, targeting, and ads. However, with PPC, you pay when someone clicks on your ad. Within paid social platforms, you will most frequently pay per thousand ad impressions.

Paid advertising platforms can be finicky and often require a testing period of investment before returns can be seen. It can be beneficial to team up with an advertising agency or freelancing expert from the get-go.

Check out these digital marketing services to learn more about how an expert can get you started on the right foot.

Types of Digital Marketing for You

Having a digital presence is essential for your business. Thankfully, having a website with content pages also serves as content marketing. This alone can help put you on the map for future customers.

Ready to get started? Start implementing these types of digital marketing today and read more tips on our website.