Custom Phone Numbers – A Competitive Edge For Small Businesses
Your business phone number is one of your most essential branding assets. It’s how customers and clients will contact you, so it must represent your brand effectively.
Vanity, international, and toll-free numbers strengthen your brand image and make it easy for prospects to recall how to reach you.
Easy to Remember
Vanity numbers make it easy for customers to remember how to reach your business. They can contain repeating digits or patterns, spell out keywords relevant to your industry, or even include your company’s name (think 1-800-PIZZA). You can also choose local and 800 number options to fit your marketing campaign. When you buy 213 phone number, it helps to build brand recognition and credibility by giving you an edge over generic local, toll-free, and international numbers that carrier carriers assign from a pool of available options.
A vanity number also projects professionalism to potential customers, showing that you take your branding and messaging seriously. You can go a step further by using a vanity phone system that offers advanced call handling and customization features such as auto-attendant and customized greetings that connect calls with the right department faster and more efficiently.
A good business cloud phone system will offer a large inventory of local and toll-free vanity numbers, premium integrations, and analytics. The most comprehensive business VoIP services provide vanity numbers and many other services such as call tracking, team messaging, audio, video conferencing, and more for one low monthly fee. Using a virtual phone service, you can search for vanity numbers through an online portal and purchase local and toll-free minutes per minute or in bundles.
Easy to Market
A memorable vanity phone number is a great way to promote your business. A memorable number makes it easier for customers to remember how to reach you, leading to increased brand recognition and sales or leads. Additionally, a unique phone number is easy for consumers to write down on paper and communicate with others, which can help increase the reach of your marketing efforts.
A catchy jingle or phrase can make your number more easily memorized and helps create an image of a fun, hip company with a strong sense of identity. This can reinforce your brand values and position you as a leader in your industry. Vanity numbers can also be a great way to emphasize your unique selling point, a feature or benefit that differentiates you from your competition. For example, if your business provides fast service, you can incorporate your USP into the vanity number to attract potential customers. A memorable vanity number can also be a great way to market your company by incorporating it into ads and other marketing materials.
Easy to Communicate
Whether on your website, business cards, or advertisements, a custom phone number gives your brand an easy-to-remember, memorable, and recognizable identity, making it easier for customers to reach you and engage with your company. It’s especially helpful for newer companies, as a vanity phone number can make you appear established and successful from the start, even if your company is still growing.
Incorporating your business name or industry keywords into a personalized phone number can improve branding and increase caller retention. It’s important to remember that the length of the sequence of letters and numbers will significantly impact how easily customers remember. The ideal combination is short, simple, and easy to spell or pronounce. Then, include a clear call-to-action in your number to encourage customers to contact you.
When paired with a virtual phone system, a vanity number is an excellent way to manage customer calls and provide seamless customer support. A virtual phone system allows you to forward calls to a specific phone or mobile device. It provides additional features that help businesses grow and scale, such as an auto-attendant, voicemail boxes, extensions, and a centralized dashboard.
If you want to purchase a vanity number, look for a provider that offers local and toll-free numbers with customizable options. It’s a good idea to work with a provider that offers a full business cloud phone system, which includes advanced calling and unified communications features that can be used with a vanity number and other services your business needs to grow.
Easy to Maintain
Businesses using a custom phone number in their marketing campaigns will likely see increased call volume and new business. Customers are more likely to remember a personalized, branded number and connect it with an advertisement they saw. A vanity number also projects an image of a well-established business and can build credibility with potential customers.
A reputable vanity phone number provider can help businesses find a number that matches their brand and industry while providing access to advanced VoIP features. Some providers even offer custom greeting options and on-hold music, which can further increase customer caller engagement. In addition, a number provider can also provide international phone numbers to help businesses expand their reach into global markets.
A vanity phone number can be a powerful tool for any business, but you must consider your goals and what kind of attention you want to draw from prospective customers.