A List of Outdoor Advertising Trends Your Business Should Keep an Eye On in 2023

Outdoor advertising is one of the oldest forms of promotion; however, it’s no longer what it was several years ago. As a result of the rise of digitalisation and ever-changing consumer behaviour, it has highlighted the need for change in the advertising industry, including implementing new marketing strategies and improving traditional ones like billboards, posters, signs etc.

From mobile billboard advertising and smart billboards to gamification and augmented/virtual reality, implementing various outdoor advertising trends has helped businesses adapt to these changes. We discuss several trends your business should keep an eye on this year in our article below to revolutionise your advertising strategy – keep reading to find out more.

Mobile Billboard Advertising

A perfect combination of traditional and non-traditional outdoor advertising, mobile billboard advertising options like Advans are becoming a trend in 2023. This advertising method consists of an integrated screen that transmits a poster, advertisement etc., onto either side of a truck, taxi, or van, meaning that businesses can take their promotion to their customers.

Mobile advertising promises many benefits for businesses, from delivering content directly to audiences and being able to move to different locations to enabling you to reach a targeted market and helping you stand out from competitors.

Discover more about the benefits of mobile/underground advertising by visiting providers’ websites like Monster Outdoor, which specialises in various outdoor advertising methods from Advans and billboards to busses and even the London underground. Consider visiting their website or contacting them directly to discover how your business could hop onto the mobile advertising trend today.

Artificial Intelligence (AI)

Another trend that has been creating waves in the outdoor advertising industry is artificial intelligence (AI), which has played a monumental role in helping businesses personalise their ads. Using machine learning and artificial intelligence, companies have increased the relevancy of their ads by collecting data about demographic information, spending habits, behaviour patterns and much more.

And since personalisation is a leading consumer need nowadays, AI has been helping advertisers implement techniques such as conservational marketing to better customer relationships, build connections, and improve their overall customer experience. As demonstrated through online advertising with cookies etc., this has slowly transferred to outdoor advertising and, as a result, made the experience much more customer-centric.

360-Degree Video

Stemming from the popularity of video-sharing platforms like TikTok, another outdoor advertising trend businesses should keep an eye on this year is 360-degree video. This type of advertisement also goes well with dooh as you can get a lot of engagement and impression. 360-degree video allows brands to share a story with their audience much more effectively since it makes the audience member feel like they are a part of the action since they can see what they’re witnessing from all angles.

Since these videos are usually presented in short compilations, they aren’t overly pushy when it comes to promoting the brand/product/ or service their featuring, which is a favoured marketing tactic by consumers since they tend to avoid ads that are too promotional or full of information. Keeping them short and sweet allows the audience to retain the information, meaning they’re much more likely to recall it later.