How to Improve Your Mobile Hairdressing Business

Running a mobile hairdressing business can be very lucrative. If you’re looking to take your business to the next level, then follow these steps:

Upgrade your equipment

Ultimately, the main thing that clients are going to be looking for from you is a great haircut. Having high-quality scissors and professional hairdressing clippers in your kit is a good way to ensure that you provide the best cut possible.

This should also be extended to your styling tools and gowns too.

Utilise technology

Technology has come in leaps and bounds in the last decade or so, and there are now plenty of platforms on offer to help make the process of managing your business more streamlined. Do some research into different booking systems to find out which would work best for you and your clients and let technology do the work for you.

Some platforms will even offer clients the option to receive automated reminders and updates; discuss with your clients what they would like from a booking system and make sure to factor this into your decision.

When implementing any new software, it could be well worth conducting a trial period with a small number of clients before rolling it out to everyone. That way you can get to grips with it first and reduce the likelihood of technical problems.

It is also important when using new software that involves inputting client data, that you are compliant with GDPR and data protection laws.

Promote your services on social media

Social media is a great place to promote your services and attract potential future clients. Don’t worry if you are a complete social media novice, you can start small and work your way up.

For a business account, it is good to share a range of content types. A well-balanced mix could include the following:

Informative content – e.g. your availability, pricing, geographical coverage

Educational content – e.g. how to best care for your hair, your top recommended products

Promotional content – e.g. before and after pictures demonstrating your skills, client feedback

Reward loyalty

Building good relationships and retaining clients is such crucial part of your business. Therefore, it is important that you reward loyalty. There are many ways to do this, one of the most popular being loyalty cards where clients collect stamps and are rewarded with a discount or additional service once they have received a certain number of treatments.

Another effective way to reward loyalty whilst also increasing your client base is to offer referral perks, meaning clients that refer your services to friends and family are then provided with a discounted price.