Get Your Brand Out There

Whether you are setting up a new business or simply want to increase the visibility of your company, branding is an essential part of your success. Creating a business is not enough; you need to build a brand if you want your company to spread awareness. 

When you think of companies, you will not only think of the name; in fact, it is not always the name that you will remember when trying to recall a business you have noticed in passing. You will remember the branding, from logos to images, slogans, or taglines.

Below, we have included how you can use effective branding to boost business sales and build an event brand you can be proud of.

Start Small

From the concept stage of your business, regardless of its size, you should be considering the branding you will create. Your business name is the first part of your business brand, so you should ensure that you do not use the same name as another business in the same industry. 

You should also be sure that there is no other brand trademarked under the same name you want to use. Getting the right name for your business may take you some time, but it is important that this fits the type of business and brand that you aspire to create.

Changing the name of your company after beginning to build up a customer base is not impossible, but it can be confusing when starting a new business. It is best to decide on the name you will want to use and use it from the start of your business. 

Build Your Brand

Once you have your business name, you can begin to work on other aspects of the branding. You should begin to think about a logo for the company. A logo does not need to be complicated; it does, however, need to be relevant, recognizable, and not too easily confused with other logos.

We have all noticed businesses based on their logo; well-known brands can even advertise without their company name as the logo is so well known. You can use a professional or company to create your logo if you would prefer. However, many people who can use online design software are able to create their own for a fraction of the cost. 

You can play around with designing your own logo before deciding if this is something you are satisfied with or if you would prefer to spend money on having a logo created for you. You can also user-test several potential logos by asking friends and family members which they think is most effective. 

Social media is also an excellent way to test branding. You can use any platform you prefer to put up polls with different logo and slogan options to see which is most liked by potential customers. Using social media will be more cost-effective, and you can increase initial interest in the launch of your company in this way. 

If you are interested in creating additional buzz around a new business, you can also offer prizes or launch discounts via social media. A high social media following is invaluable in running a modern business. Word of mouth via social media contributes to a significant amount of online traffic for businesses. 

Events

In addition to social media, as a way of increasing the visibility of your business events, it is an effective way to showcase what you offer. A launch event for a new business is a brilliant way to reach a higher number of customers and convert leads into sales. 

If you are planning any type of event for your business, brand planning is essential. You should ensure that any branding included within an event matches the aesthetic of your brand overall. If you are expanding your business and unveiling a new brand, this should tie in with your existing offers. 

Events are an excellent way to increase sales by including introductory offers for your products or services. A small discount or free gift for each attendee can be recouped easily with repeat business. 

If you are a new or small business, you should consider what you can offer that will not impact your bottom line too harshly. Creating a large deficit immediately after starting a business will take more work to recover from. Clearly, advertising what you offer and what is available at an event is essential to avoid customer disappointment. 

When creating the branding for your events, you should ensure that you include the details of what you offer, your contact information, and any offers that are available. An event is also an excellent way to collect contact information from attendees and include it on your mailing list. 

If you are unable to offer a free gift to everyone at the event, a prize draw can work, with one or several prizes available to those who sign up for a mailing list or make a purchase at the event. One prize of a larger value that has a chance to be won by all will still attract attendees and encourage them to make purchases or sign up for a mailing list. 

You can use an event for several activities relating to your business; you can launch new products, unveil your business, demonstrate your products, and more. It is important that during an event, you prominently display your business name and branding to highlight your company. 

To showcase your brand best, you should ensure that you have your company logo and any associated slogans or taglines on show at the event. If you are in a position to give gifts to attendees, you should ensure they also include your company name and logo. 

You should also ensure that any gifts you give to attendees are relevant to the field of your business. Although unrelated gifts can be nice to give, they will not always help attendees remember your business or products if, several months later, they look at an unrelated and unbranded gift.